9 Tips to Engage Your App Users
Creating an app is easy with Teqnovos, but keeping your app users engaged is challenging. In this blog, we will answer the most difficult question that every business has, “How do I keep my app users engaged?”
9 Tips to Keep your App Users Engaged
There are many ways to increase engagement on apps, but not all of them are fruitful. Here are our 9 tips to keep your app user engaged and maintain traffic.
1. Try Before They Buy
Apps that require a social media login tend to drive away traffic and reduce engagement. The best practice is to allow users to try your app first. You can lock some features for registered users but allow some parts of your app to be explored before registering.
2. Leverage Social Media
You might not have thought of this, but social media can help improve your in-app engagements as much as any technical tweaks. By announcing updates about your product or services through social media, you can retain users and boost app downloads. Targeting an audience is easy once you have 100+ downloads because Facebook can pick user data from your app and create a 99.9% lookalike audience for your ad boost.
3. On-Boarding Process
Most businesses can’t keep their users engaged, because their apps are too complicated to navigate. This problem arises when there is no onboarding process. A simple and easy guide to start the first time your app launches can help your business in the long run.
4. Promote Two-Way Communication
Customers want to be recognized and valued by brands. Unless you allow two-way communication in your app, you won’t know why engagements are decreasing. The best offense is a good defense; therefore, learning why your app engagements have reduced can help in boosting them.
5. In-App Messages
Keeping your users updated about your mobile app can contribute to the rise in engagement. However, it’s important to note that in-app messages are different from a push notification. These are small bits of content the users see when they open your app, while push notification is displayed on the lock screen.
6. Send Push Notification
Push notifications are free and generate tons of app engagement. Sending a push notification during lunchtime for a discount can help attract more engagements and increase sales volumes.
7. Offer Loyalty Programs
The best way to increase app engagements is by making the user feel important. Although you are already doing it through two-way communication, loyalty program and incentives target a different user segment. Those who wish to endorse your application should be able to share a referral link through which in-app incentives can be earned. This technique is old but gold and works every time.
8. First Impression Is the Last Impression
Most apps lose 77% of their audience during the first 3 days due to inadequate first impressions. How do you plan to boost app engagements afterward? If you want to increase app engagements, you need an audience. Therefore, you need to create a seamless user experience to encourage continuous usage. Most businesses fail at this point because their app isn’t designed for engagement. At Teqnovos, our mobile app development services create your app based on your target audience to keep them coming for more.
9. Avoid Overwhelming Ads
Your mobile app should only focus on generating revenue from your users instead of relying on Google ads. However, if your business model revolves around Adsense, you need to go easy on it. Showing ads after every few taps or allocating a portion of your screen to it only discourages the user. This results in a lack of engagement, and even the best ideas might see a turn for the worst due to ads.
The Bottom Line
Generating engagement on your app can be a daunting task. With so many options on the play store, users have millions of choices to explore. However, an app designed for engagement can keep your users coming back for more. Teqnovos has an ample amount of experience in designing user-friendly apps that can boost engagement. If you are looking for a mobile app development company, reach out to Teqnovos now. Our diversified range of clients has made us capable of consolidating your ideas into a user and mobile-friendly app.
