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From Clicks To Closing: The Web4Realty Powers The Journey

Empowering agents and brokerages with seamless lead generation, IDX integration, CRM, and marketing automation.

Read Case Study Contact Us
Case study - WEB4REALTY.COM - Page Load Speed

65%

Page Load Speed

Case study - WEB4REALTY.COM - Improved Migration

100%

Improved Migration

Case study - WEB4REALTY.COM - Enhanced Scalability

93%

Enhanced Scalability

Client Overview

This North American technology provider is redefining how modern real estate professionals operate online. The company offers an integrated SaaS platform that equips agents and brokerages with IDX-enabled websites, advanced CRM systems, and marketing automation tools. All built to generate leads, strengthen online presence, and streamline client relationships from first click to final closing.

Web4Realty is designed to empower agents and teams with scalable, easy-to-use digital tools. These tools help elevate brands, simplify workflows, and convert online interest into lasting client relationships. It brings together the essential tech stack every modern agent needs, without the overwhelm of cobbling together third-party tools.

The Challenges

Automating feed integrations and data updates for hundreds of MLS boards. Parallel processing of multiple scripts.

  • Codebase Constraints:

    The Legacy Zend Framework codebase limited development agility and scalability.

  • Infrastructure Limitations:

    On-premise infrastructure lacked the reliability and flexibility needed for modern deployment pipelines.

  • Fragmented Tech Stack:

    Disconnected backend and static frontend hampered user experience and limited interactivity.

  • Complex Data Integration:

    The most challenging part of the project was the automation feed integration and data updates. This required complex strings of code.

Case study - WEB4REALTY.COM

Our Solution

We executed microservices at a required time interval to avoid heavy load times on the web. Our experts distributed the web architecture to maintain the uptime of the web server and its availability.

Cloud Migration & Optimization:

Lift-and-shift to AWS, followed by performance tuning for autoscaling, availability, and cost-efficiency.

Backend Refactoring:

Refactored backend APIs in Laravel to power new frontend features while preserving backward compatibility.

Testing Integration:

Implemented Cypress for comprehensive end-to-end testing across listings, lead forms, and CRM modules.

Unit Testing Adoption:

Integrated PHPUnit ensures coverage of core business logic and backend workflows during upgrades.

The Results

Web4Realty delivers measurable results by providing a future-ready platform tailored to the dynamic needs of real estate businesses. Our modern, scalable technology simplifies operations, accelerates growth, and enhances user experience.

Case study - WEB4REALTY.COM
Case study - WEB4REALTY.COM - Modern, Scalable Platform

Modern, Scalable Platform

A purpose-built, high-performance platform designed to meet the evolving needs of real estate professionals. Web4Realty offers scalability, flexibility, and intuitive tools to drive growth and efficiency.

Case study - WEB4REALTY.COM - Unified React-Based Dashboard

Unified React-Based Dashboard

A streamlined React-powered interface allows agents to manage listings, content, and leads in one place. Enhance productivity, consistency, and user experience across devices.

Case study - WEB4REALTY.COM - Cloud-Native Architecture

Cloud-Native Architecture

Built on a cloud-native foundation, the platform supports rapid deployments, higher availability, and minimal infrastructure overhead.

Tech Stack We Used

To build a modern real estate platform that operates online, we utilized various tech stacks.

  • Case study - WEB4REALTY.COM -  React, HTML, CSS

    Frontend:

    React, HTML, CSS
  • Case study - WEB4REALTY.COM -  PHP (Zend Framework), Laravel

    Backend:

    PHP (Zend Framework), Laravel
  • Case study - WEB4REALTY.COM -  Cypress (UI testing), PHPUnit (Backend testing)

    Testing:

    Cypress (UI testing), PHPUnit (Backend testing)
  • Case study - WEB4REALTY.COM - AWS (EC2, S3, RDS, CloudFront, Route 53, SQS, ElastiCache), Docker, GitHub Actions, Bitbucket Pipelines, Kubernetes

    DevOps & CI/CD:

    AWS (EC2, S3, RDS, CloudFront, Route 53, SQS, ElastiCache), Docker, GitHub Actions, Bitbucket Pipelines, Kubernetes
  • Case study - WEB4REALTY.COM - MySQL (RDS), Redis (ElastiCache), MongoDB, DynamoDB, PostgreSQL, OpenSearch

    Databases:

    MySQL (RDS), Redis (ElastiCache), MongoDB, DynamoDB, PostgreSQL, OpenSearch
  • Case study - WEB4REALTY.COM - CloudWatch, Sentry, CloudTrail

    Monitoring & Security:

    CloudWatch, Sentry, CloudTrail

Conclusion

Success Story

We modernize your stack and simplify operations.

Eliminate the friction of outdated tools and manual processes. We built a platform for agents to focus on what matters the most. A futuristic platform for building business relationships and closing deals. Increase visibility, enhance professionalism, and drive business revenue through digital channels.
Case study - WEB4REALTY.COM - Operational Efficiency
Operational Efficiency

Modern tools to meet the evolving needs of users

Case study - WEB4REALTY.COM - Automating Data Updates
Automating Data Updates

Automated feed integrations and data updates.

Case study - WEB4REALTY.COM - Email Marketing
Email Marketing

CRM and marketing automation tools

95%

Client Satisfaction

70%

Cost-Effective

100%

Security

Convert Leads With A Better Tech Stack

Streamline, automate, and grow with our solutions. Our team of expert web developers is ready to assist you on your journey to simplify and automate manual workflows.

Contact Us Request Demo
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