Commercial Real Estate SaaS Development Company
In the last few decades, more software has become available, making it easier to do business in the real estate sector.
SaaS is a feature of cloud technology proving to be very useful to industry experts as cloud computing becomes more widely available to small and medium-sized enterprises (SMEs).
So, what is commercial real estate SaaS, and how will it likely affect the real estate industry? This blog discusses why to create commercial real estate SaaS software and what to expect from a leading commercial real estate SaaS development company. So, let’s dive in.
A Brief Introduction to Commercial Real Estate SaaS Software
In cloud computing, “Software as a Service” (SaaS) refers to software that primarily provides its services via subscriptions or on-demand. Commercial real estate SaaS software serves property managers and owners interested in renting their properties.
Today, SaaS software sees widespread adoption, particularly in the real estate industry Technological advancements have impacted all aspects of people’s daily lives, from the most menial to the most crucial. Its impact on the real estate market is no different, as new real estate SaaS solutions are available to simplify the property purchasing and leasing processes.
Incorporating SaaS into the commercial real estate market is a potent combination that yields a technologically-driven way to ensure a simple and secure leasing process.
The key purpose of commercial real estate SaaS products is to facilitate effective communication between real estate agents and their clients. Many businesses use real estate SaaS software to streamline their overall operations and boost sales. By leveraging SaaS software, commercial real estate businesses can accelerate their growth without the need to make heavy investments.
Types of Commercial Real Estate SaaS Software
Before selecting a SaaS solution, it is essential to evaluate your real estate company’s requirements. Real estate agents deal with various administrative duties, clients, property inspections, and upkeep, amongst other tasks. By automating processes and reducing the need for human intervention, SaaS solutions for real estate allow agents to devote more time to making sales. However, several solutions are created to serve a variety of goals.
Below are the three primary types of commercial real estate SaaS solutions.
Customer relationship management (CRM) software for real estate help agencies and property management teams build and manage relationships with clients.
CRMs usually focus on managing contacts and automating workflow, but they also have features like task management, collaboration tools, and sales forecasting to help optimize the sales lifecycle. Depending on their specific requirements, businesses can select between general-purpose CRMs and industry-specific CRMs.
Propertybase and Wise Agent are examples of industry-specific CRMs. On the other hand, Dynamics CRM by Microsoft and Salesforce are examples of general-purpose CRMs that businesses from different industries customize by creating their own processes and fields.
2. Market Automation Systems
Numerous large firms combine CRM with marketing automation technology. Marketing automation tools enable the creation of highly targeted programs and simplify prospects’ engagement across several channels. Many commercial real estate firms consider marketing automation and customer relationship management solutions to be interdependent.
But some CRMs also provide basic marketing automation features, which can be useful for companies that don’t want to shell out a fortune for a dedicated marketing automation platform. Marketo, Hubspot, and Salesfusion are some of the most well-known marketing automation software.
3. Property Administration Solutions
Property management solutions take care of the business side of real estate companies and give them the tools they need to deal with leases, buildings, and maintenance.
It is important to consider what kinds of properties a solution is made for, like single-family, multifamily, and corporate. Some property management solutions are all-inclusive, while others only cover certain parts of the business, like maintenance or rent collection.
Buildium, Yardi, Landmax.pro, and Appfolio are prominent examples of property management software.
Key Features of Commercial Real Estate SaaS Software
Here are some of the main features available across many commercial real estate SaaS software.
1. Cloud Telephony
One of the most important aspects of commercial real estate SaaS software is cloud telephony, which moves your company’s telephone system online. It eliminates the need for physical servers, wires, and telephone devices.
Cloud telephony allows you to make calls with the tap of a button, record calls automatically, and accurately save the recordings. A commercial real estate SaaS captures a call with the automatic inclusion of the client’s business information, such as the project name, company name, cellphone number, and source name, among others.
2. Pop-up Reminders and Email/SMS Integration
Your pre-sales staff must exert significant effort to obtain leads and qualify them for a meeting. However, not all leads qualify for the meeting.
Initially, your potential customers may have a busy schedule. In this case, your pre-sales team asks for a future callback date and sets a pop-up reminder for the day your prospect is most likely to pick up the phone. On the date you choose, commercial real estate SaaS software shows a pop-up reminder to keep following up with the lead.
Using automatic email and SMS integration in SaaS, it is possible to sustain customer relationships. This functionality helps you schedule emails and SMS for clients. Personalized messages strengthen your interaction with clients and ensure timely follow-up.
3. Lead Analysis Dashboard
With all the information about your leads safely stored in SaaS software, the lead analysis dashboard help you analyze the behavior and status of leads with ease. You can perform a thorough study on your leads to determine which among them are most likely to buy your product or service.
The information provided by the lead analysis dashboard makes it easy to conduct a remarketing campaign to turn prospective leads into actual customers. This is useful for increasing the sales and revenue of your real estate company. The ability to capture and provide key sales and marketing analytics is among the best features of commercial real estate SaaS applications.
4. Digital Media Integration
The most important part of a digital media campaign is integrating SaaS software with digital media to reach its goals. Utilizing a conventional B2B SaaS solution coupled with digital media integration enables you to precisely divide clients into targeted groups based on customer contact information, previous interactions with the firm, customer behavior patterns, and purchasing habits, among other factors.
5. Lead Distribution
Commercial real estate SaaS software keeps track of all relevant client information, so you can figure out how important a lead is. Consequently, by using commercial real estate SaaS software, it becomes possible to simplify the lead distribution process. Also, it ensures you receive all necessary follow-ups on specific leads.
Why Develop Commercial Real Estate SaaS Software?
The demand for commercial real estate SaaS software is rising sharply, all thanks to its advantages enjoyed by the end customers. Today, real estate businesses are constantly looking for innovative SaaS solutions to streamline their everyday operations. Consequently, the scope for SaaS-based commercial real estate software is vast.
Both real estate companies and SaaS companies have the opportunity to develop commercial real estate software to meet their own needs or the demands of their customers.
Following are some of the key reasons for the widespread popularity of commercial SaaS real estate applications:
Many people who work in real estate are always on the move; meeting with clients and showing properties to prospective tenants and buyers. People who work for a “chain” or franchise may have to visit different offices on different days.
SaaS-based real estate software makes it possible for agents to give virtual tours of properties, schedule client visits, and communicate with clients in real-time. Also, whether it’s client data or property data, everything is stored securely within the SaaS app. Agents can access a SaaS application from anywhere using the Internet and retrieve the data that they need at a particular time easily.
With the easy accessibility of the SaaS application, as well as the data stored inside the application, agents can work more effectively without the need to step out of the office frequently.
SaaS solutions do not require end users to set any hardware to make them work. Moreover, users do not have to install updates manually or perform the maintenance of a SaaS application. As a result, end users only need to pay the subscription fee, and there is no need to allot any budget for the support and maintenance of the application.
Most SaaS solutions follow the tiered pricing model to let users choose a subscription plan based on their needs and budget.
SaaS solutions may be easily integrated with other systems and data pools, allowing them to be customized for practically any business. Also, it is possible to develop a custom real estate SaaS solution that meets all the requirements of your business.
Simple to Use
Since most SaaS software update automatically and need little effort to run, real estate agents can save considerable time by using them. Unlike on-premise real estate software solutions, there’s no need to set up any IT infrastructure and teams to ensure the seamless functioning of a SaaS solution.
What Makes Teqnovos a Reliable Commercial Real Estate SaaS Software Development Company?
As more and more SaaS solutions are emerging every day, your SaaS solution will face more competition if it takes longer to develop. Therefore, it is ideal to hire a reputed SaaS application development company for your SaaS project. For instance, Teqnovos is among the top commercial real estate SaaS development company. It makes use of the best industry standards and practices for SaaS real estate software development.
SaaS professionals at Teqnovos have developed hundreds of successful SaaS solutions that contribute to clients’ growth and success. Being one of the best SaaS application development companies in the USA, we can help you develop your SaaS platform right from scratch. We are fully committed to the development process and the final release, beginning with business analytics.
We leverage agile methodology to develop top-notch software solutions in the least possible time. Also, our dedicated customer support team works round the clock to solve technical issues faced by clients.
By using an effective commercial real estate SaaS solution, businesses can automate their everyday tasks and free up staff to spend more time with prospects. Many SaaS solutions implement cutting-edge technologies such as AI and blockchain to make work and data management easier for real estate companies.
Professionals versed in cloud-based development create feature-rich SaaS applications for the real estate industry. So, consulting a commercial real estate SaaS development company for your SaaS project is a great idea. However, before beginning the development of a real estate SaaS platform, you could also take the help of business analysts to perform thorough market research.
The SaaS development team at Teqnovos comprises experts who have delivered robust SaaS solutions for clients in real estate. You can discuss your SaaS project idea with them and get started right away.