How Multilingual Apps Can Drive Customer Acquisition
The best part of digitalization is that it’s free from global boundaries. Without investing in a foreign state, you can take your business global and earn in foreign currencies. Many business owners are investing in mobile and web development services to leverage the increased internet usage during the COVID-19 pandemic. According to Broadband Search, 61% of the world’s population uses the internet. This market is large, but how do you communicate in a foreign language with your customers? In this blog post, we will discuss the benefits of multilingual apps and how they drive customer acquisition.
1. Increase Brand Loyalty
While most businesses focus on increasing their app engagement, they forget that brand loyalty is the key to increasing your app usage. Having a multilingual app creates a sense of belonging, and your app will get accepted in international markets. Moreover, brand loyalty is a key component for repeated purchases, so channeling your investment to develop a local application can acquire more customers.
2. Improves Transparency
It’s human nature for people to avoid things they don’t understand. Moreover, people tend to stay away from apps in a foreign language because they seem overwhelming. Creating a multilingual app will make it easy for your customers to understand your business and improve transparency. The more open you are to your customers, the better they feel trusting your brand.
3. Reflect Brand Personality
Another advantage of a multilingual app is that it’s free from robotic translations that miss your app’s point. While online translators might have advanced enough to create a realistic experience, it’s hard to find personality in it. If you want to reflect your brand personality to your international audience, a multilingual app is the best way to do so.
4. Understanding Cross-Border Culture
Your app users won’t feel welcomes if you reflect your culture upon them. No matter how similar your country is to the one you are reaching out to, there are always minor differences. These small cultural differences can mean a lot when it comes to branding your app. A multilingual app will use words and ideas from foreign lands and implement their color, tradition, and culture in your app design.
5. Capture the True Essence of Words
Every language has its set of principles and rules. You can even find differences between US English and UK English. Certain things have different names depending on where they are despite both names belonging to the English language. The complex nuances within the English language can only be understood by a native or well-experienced speaker, and that’s not everyone. How do you aim to capture an audience that uses an entirely different language? Using multilingual apps will capture the true essence of words used in the app and make it possible for non-English speakers to understand your services, opening you to a wider market.
How can Teqnovos Help Me?
Teqnovos is an experienced web and mobile app development company that operates globally. You can utilize our services for mobile app development for any country from any country. We have language experts who can deliver robust compatibility and user-friendly apps that will increase your return on investment.