mobile app or mobile website
January 13, 2021

Mobile App or a Mobile Website? – Which Is Better in 2021

With time, more businesses have adopted mobile solutions for their business. The benefits of shifting to a mobile version of your website or a mobile app are uncountable. However, businesses can’t decide if they should go for a mobile app or a mobile website. Moreover, the increasing number of internet users is causing difficulties in effectively managing web traffic.
It is clear that there is a strong need for mobile solution, but which one is best for you is the million-dollar question. In this blog post, we will discuss the benefits of mobile apps and mobile websites that will help you make a sound decision.

What Is a Mobile Website?

A mobile website is a regular web interface that’s adjusted for mobile phones, so it’s easier for users to navigate the web interface. Moreover, mobile websites are dynamic and can adjust to the screen size of the user’s device.

Benefits of Mobile Web

One of the most obvious benefits of mobile website is convenience. The digital world is fast, and customers want a quick solution to their problems. A mobile app can be made on a different framework to reduce web load time and divert traffic. When a business designs a mobile website with the help of a web and mobile development company, they can effectively manage web traffic. Website visitors who log in from their mobile phones are redirected to a different node while web users maintain the same traffic node.

On the other hand, mobile websites are becoming increasingly popular as most internet traffic comes from mobile devices. According to Statista, mobile devices account for approximately half of the internet traffic. This has increased the need for a mobile website for customers and boosts dynamic web interface designs.

Benefits of Mobile App

A mobile app is one-click access for your customer to your online business. There are around 2.87 million mobile apps on Google Play Store alone. Moreover, mobile apps are more convenient for the end-user, allowing them to install your online presence on their mobile device. It removes the need to type the web address and reduces friction. Besides smooth operation, mobile apps can help businesses in marketing their services through push notifications. Retaining customers is easier through a mobile app as you can send free push notifications on your customer’s mobile device.

Ending Note – Which Is Best for You?

While both mobile apps and mobile websites have their benefits, your operation should define which one you should use. If you plan to launch a social media platform, an eCommerce store, or an online fitness-based service, you should go for a mobile app. In simple terms, if your business model is B2C, a mobile app is best for you, and if you have a B2B model, a mobile website should be enough. Whether you are looking for a website or a mobile app, Teqnovos can help you achieve the desired results. With a team of over 200 developers, there is no web and mobile development task too challenging for us.

Let’s take your business to the next level with our development masterminds.